The visualization of La Petite Robe Noire Légère by Guerlain
Appeared in 2012, La Petite Robe Noire has made Paris its playground . This emblematic figure of feminine perfumery never ceases to be talked about. His winks startling and his smiles capsize the heart. Year after year, Guerlain reinterprets this cult perfume and develops new olfactory derivatives. At the start of 2018, the brand has already presented its new creation to us. This unique juice is called La Petite Robe Noire Légère and takes us to hippie and festive territory. Obviously, Guerlain has put this essence into pictures. Focus on the advertising of La Petite Robe Noire Légère.
The Little Light Black Dress, a new silhouette designed by Kuntzel & Deygas
First of all, let’s start by recalling that La Petite Robe Noire Légère does not call on any muse to establish its notoriety. She is self-sufficient and is simply satisfied with her pretty silhouette drawn in Indian ink by the duo Kuntzel & Deygas. Indeed, in 2012, Guerlain had chosen not to call on a star to lend his face to this perfume . The brand had simply decided to ask two very creative illustrators to imagine what could be one of the future most emblematic figures of world perfumery. Since that day, animated films have followed one another and tell us about the Parisian walks of this famous little dress, a full character of Guerlain. Sparkling and mischievous, it did not take long to conquer the hearts of women.
Guerlain takes us to the heart of the desert with its Light Dress
This time, Guerlain has chosen to transport us to the heart of the desert. As always, La Petite Robe Noire Légère is played on the very dynamic and vintage soundtrack “These boots were made for walking” by Nancy Sinatra. On board a quad, La Petite Robe Noire Légère travels the desert. Nothing stops her and her little crochet dress flies in the wind. Its passage gives birth to a multitude of colors on the sandy yellow expanse. She even harpoons a seductive surfer in passing. It all ends with a vision of Paris. No one really knows if this is a mirage …
La Petite Robe Noire, a new bohemian fragrance
The new Guerlain visual fits perfectly with the fragrance contained in this new version. Thus, it is a question of a festive, playful and very summery juice. All in delicacy, La Petite Robe Noire Légère reveals a floral and fruity scent based on rose, cherry and tonka bean. This composition is also inspired by the hippie current. As such, it contains one of the emblematic flavors of this era: patchouli. The Little Light Black Dress is an ode to freedom, a chic and terribly trendy new creation.